Monday, September 21, 2009

Globalization of Languages??


Pronunciation is the most herculent task when it comes to learning any language. Very few have the skill of picking it up along with the accent and stress easily. We learn English right from the childhood and still can't say some of the words right. Yet we can make some sincere attempts to learn how at least the common names, countries, capitals, places, malls or brands have to be pronounced. These are really necessary! Think of going into a store to purchase some product of L'Oreal (Loreaal) or Kiehl's (Keelz) and you don't find it. So you go to the storekeeper with a weird pronunciation asking to look for it!! More than the embarassment we simply earn his frustration in identifying it for you. Heated up moments!! Let's try to know products by pronunciations also, apart from the rates and whereabouts..

For that matter even some European Car brands are tricky to say. I hear many of my friends say "Porsh" whereas it is actually a "Porsche".. The last letter has to be said!! It is like saying Por-shey.. and whenever my husband used to say "Volkswagen" i hear something like a Volcano!! He says it's the way Americans say it.. Never mind, cos it's not an American brand!! America by itself has a lot of faces to it.. It should be Fokswaagen.. The l is silent when there's a consonant next to it and V always sounds like F in German. The French make Peugeot is not any Pue-gue-ot or Poo-jet but "Poo-Zhoh" and the cosmetic brand Bourjois is said Bor-jhua. The j in French is pronounced very differently, which is the specialty and beauty of the language. When i learnt a 6 months short spoken French course, my teacher taught this letter as some combination of gsh or gzh.. It is hard to get it, yes.. but we can try and sound at least lil closer to it! In fact i didn't continue learning French after that  bcos it is not a phonetic language.. What we write is NOT what we read!! But i try to read it their way when i come across some French word.. We don't have to roll any Rs or Js and sound like a German or French to say it right. Simply "attempting" to say it their way will make the native speakers feel at ease.

If we visit a foreign nation and have to travel in and around there, then we have to know their language right. Why can we not learn simple words that we see or use in everyday life and at least be satisfied that we are saying it the right way and may be it will help us sometime in the near future, if we get an opportunity to travel.. Lets learn it when we have time. Imagine you get to travel to Spain and all you hear there is Español.. You will hardly find English in the European countries to guide to you anywhere!!

There's always an opposite team who will argue saying, i'm buying things in my land and this is how i will say it. But people like me who learns, understands and appreciates the beauty and nuances of a language and how much each language puts up with the corruption happening today in the name of Globalization or Cross-cultural Solutions, will agree with me on that.

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